Beauty by Life is a sub-brand created by Life Pharmacy, aiming to give you the same trusted care and expert advice paired with luxurious cosmetics, skincare and fragrance so you can be the best version of you. Building on the logo, colour palette, and art direction set by Bastion’s Senior Designer, I played a key role in developing this new brand identity. The project then grew into a broader opportunity to create a lot of additional brand collateral.